Check out these 10 'rest of world' new smartphone brands
Elsewhere on this site, we revealed China’s new smartphone brands and how they are taking on Apple and Samsung for world domination.
Well, they’re not the only ones.
Sure, Lenovo, Xiaomi, ZTE, TCL/Alcatel, Huawei and Coolpad are making a big noise.
But the same conditions that enabled them to grow (open source mobile platforms, cheap components, a rising global middle class) also cleared the way for startups in unexpected places.
Today, countries such as diverse as Pakistan, Nigeria, Russia and the UK have their own new smartphone brands.
Here, we round up ten of them…
Fairphone
A rising number of people are unhappy about the impact of phone manufacture on the environment and social justice. As a result, the way new smartphone brands operate can be as big a differentiator as what’s inside the casing. In 2010 a group of Dutch entrepreneurs created Fairphone to give these consumers a chance to buy an ethical device.
Thus, the Fairphone is built using conflict-free minerals from the Democratic Republic of Congo is assembled in a factory where the welfare of workers is a priority. It costs more than comparable phones but users get to see exactly where their money is going. For every phone sold, $5 (£3) goes into a worker welfare fund. By the end of 2014, Fairphone said it had fewer than 1,000 devices left and was selling up to 300 a day.
Geeksphone
In a world of intense competition, all new smartphone brands need an angle. For Geeksphone, read fortress-like security. The firm, a JV between developers, entrepreneurs and ex-special forces operatives, combined with encryption specialist Silent Circle to create Blackphone.
The Blackphone offering comprises a smartphone with a year’s subscription to Silent Circle, secure browsing, a remote wipe anti-theft feature, a firewall and 5GB of secure cloud storage. It runs a modified Android OS and links to a bespoke app store. Key to the whole offer, however, is the ability to manage what data apps can harvest from the phone. Needless to say, it’s been hacked. But it’s still an intriguing premise for a hardware offering.
Jolla
In summer 2011, Nokia slipped out its N9 device. Why ‘slipped out’? Because the N9 was based on the MeeGo OS – a failed experiment between Nokia and Intel, which was abandoned when Nokia moved its production to Windows OS. The N9 was the only phone ever to feature MeeGo, and some people liked it a lot.
So when the team responsible for the OS left Nokia, they bought it. Then they started their own company, Jolla, and revamped MeeGo into the new Sailfish OS. The first Jolla phone shipped in late 2014. It was certainly different from most new smartphone brands, with interaction by gestures and a weird blocky form factor. It got a mixed reception from reviewers and public.
Karbonn
Less than six years after launch, Karbonn is India’s third biggest smartphone maker. This JV between the Jaina Group and United Telelinks sells around 2.4 million handsets a month, and aims to sell 27m in 2015. The high end devices sell for about 80 per cent of the cost of the big global brands. But Karbonn is a key partner for Google in the search firm’s Android One project to create smartphones that sell for under $100. In fact it’s sold phones for around $50 in Europe. Karbonn expects to go public in 2016.
Kazam
It’s been a long old time since the UK had its own phone maker. That was probably Sendo, which was bought by Moto and then closed in 2005. Thereafter came eight barren years until two former HTC execs decided to form Kazam. They observed the plummeting costs of smartphone components and what they saw as the profligacy of the major players – wasting money on unwanted technical extras and expensive sponsorship deals.
So Kazam built slim and stylish and affordable products based on native Android, and it focused on marketing angles such as free replacement for shattered screens. The devices range from a £40 basic to a tilt at the world’s slimmest – the Tornado 348.
Lava
Neck and neck with Karbonn for second place in the Indian OEM stakes is Lava. The firm is best known for its premium Xolo brand and for having the courage to create its own OS skin: Hive. The creation of a kind of ecosystem running on top of Android lets Lava push its own content – something more familiar on big brands like Samsung, LG and HTC. According to the IDC Asia Pacific Quarterly Mobile Phone Tracker for Q2 2014, Lava had eight per cent of the Indian market.
Micromax
India’s Micromax is one of the major new smartphone brands to beenfit from the rise of Android and of cheap smartphone components. It launched in 2001 as a maker of basic feature phones. During the noughties it took on the mighty Nokia, which utterly dominated India, with innovations such as dual SIMs (much-liked by users to make the most of multiple tariffs).
But in the Android era, Micromax raised its sights and began to compete in premium markets too. Now, it is second behind Samsung in smartphones in its home market, with 20 per cent. Recent rumours suggest it plans to raise as much as $500 million to expand globally and also to explore wearables and Internet of Things products.
Mint
Much has been made of the emergence of Africa’s new smartphone brands. Quite right too, given that Africa is probably the world’s fastest growing market and that mobile has stimulated such economic energy in the region. Contenders include South Africa’s Zest and Dream Mobile, Congo’s VMK and Nigeria’s Nerve Mobile.
But SA’s Mint may be the one to watch. Why? Because its devices are actually assembled locally rather than shipped in from China and re-branded. Mint was founded by black-owned mining and energy company Sekoko Holdings, which makes the devices in the factory it bought from Alacatel in 2002.
QMobile
The free licensing of Android and the falling price of components have reduced barriers to entry in the smartphone device space. Which is why companies like Pakistan’s QMobile are making such an impact. This six year old Karachi-based firm is easily the largest indigenous OEM in Pakistan, making a mix of feature phones, smartphones, and tablets. QMobile does not manufacture its own devices, but imports them from vendors in China, and re-brands them. It has close to a 50 per cent Android market share in Pakistan.
Yota
A handset company from Russia? That’s Yota – and very interesting it is too. Unlike many other new smartphone brands, it eschewed the bland Android slab. Instead, Yota has gone all in on the novelty of its dual-display e-ink innovation. The YotaPhone comprises a typical hi-res screen on one side and a low-power e-paper display on the back.The idea is that users can access all their messages and text-based info on the low-power rear of the phone, preserving the main screen for more battery-sapping rich media moments.
The company has struggled to get distribution outside of its home market, but its innovations certainly have won attention. And the firm scored a major PR win when President Vladimir Putin gave a Yota to his Chinese counterpart, Xi Jinping.
Top 10 Mobile Phone Brands in USA
Well Researched List of Top 10 Mobile Phone Brands in USA.
With so many mobile phone brands in USA, it is difficult to select the best brand. With hours of research, we have compiled this list of Top 10 Most Selling Best Mobile Phone Brands in USA.
Chinese Mobile Phone Companies like Xiaomi, Realme, Oppo, Vivo, Lenovo, Huawei are giving tough competition to well settled Brands like Samsung and Apple iPhone, LG, Google Pixel and Motorola.
List of Top 10 Mobile Phone Brands in USA
S. No. Brand Market Share in USA 1. Apple 57.58% 2. Samsung 27.90% 3. Motorola 4.69% 4. LG 2.76% 5. Google Pixel 2.47% 6. Unknown Brands 1.11% 7. OnePlus 0.85% 8. Xiaomi 0.59% 9. Huawei 0.33% 10. Oppo 0.16%
Top 10 Mobile Phone Brands in USA
Here is well researched List of Top 10 Mobile Phone Brands in USA and Smartphone Manufacturing Companies. This list is based on Mobile Phone / Smartphone Market Share in United States of America.
Also Check : Top 10 Best Mobile Phone Brands in the World
1. Apple 57.58% Market Share (2022)
Apple Inc is one of the Top Electronic Companies in USA. It was the first company to launch the world’s first smartphone by the name of iPhone using its own Operating System named iOS.
Popular Apple iPhone Models are – iPhone 12 Pro Max, iPhone 12, iPhone 7, iPhone 11, iPhone 7 Plus, iPhone 8 Plus, iPhone 12 Pro.
Currently the Company Holds 1St Ranking in this Top 10 Most Selling Mobile Phone Brands in USA with 57.58% Market Share (2022).
Also Check: Top 10 Most Popular Mobile Phone Companies in Europe
2. Samsung 27.90% Market Share (2022)
Samsung Electronics is a South Korean company and a very trusted brand. With its cutting edge-technology and smart features Samsung mobile phones and Smartphone have become highly popular all around the world.
Some of the Most Popular Samsung Mobile Phone and Smartphone Models in United States are – Samsung Galaxy S21, Samsung Galaxy S21 Ultra, Galaxy S20 FE 5G, Galaxy A52 5G, Galaxy Note 20 Ultra 5G, Samsung Galaxy S10 Plus, Galaxy S10, Galaxy S10e, Galaxy Note 9, Galaxy S9 Plus, Galaxy S9, Galaxy Note 8, Galaxy Fold, Galaxy A9, Galaxy A8 Plus.
Currently the Company Holds 2Nd Ranking in Top 10 Best Mobile Phone Brands in United States of America with 27.90% Market Share (2022).
Also Check : Top 10 Best Mobile Phone Brands in India
3. Motorola 4.69% Market Share (2022)
Motorola was a US-Based multinational company. This company was first manufacture a mobile phone device. Until 1998, it was the leading manufacturer and share holder of mobile phones. Because of lack of R&D and proper marketing and trends, the company has lost its position and market share.
Later in 2011, the company was divided into two independent public companies – Motorola Mobility and Motorola Solutions. Motorola Mobility was taken over by Google in 2012, and later acquired by Lenovo in 2014.
Most Popular Motorola Mobile Phone and Smartphone Models are – Moto G7, Moto G6, Moto G7 Power, Moto G7 Plus, Moto G7 Play, Moto Z2 Play, Moto E5, Moto G6 Plus, Moto Z3 Play, Moto E5 Plus.
Currently the Company Holds 3Rd Ranking in Mobile Phone Company List with 4.69% Market Share (2022).
Also Check: Top 10 Most Popular Mobile Phone Companies in Europe
4. LG 2.76% Market Share (2022)
LG is a South Korean multinational company. It is the fourth largest electronic company in South Korea. This brand, though very popular, is not very popular as far as mobile phone manufacturing business is concerned.
Some of the Most Popular LG Mobile Phone and Smartphone Models are – LG G7 ThinQ, LG V40 ThinQ, LG V35 ThinQ, LG Stylo 4, LG Q7+, LG K8 (2018), LG G8 ThinQ, LG G6, LG Q6.
Currently the Company Holds 4Th Ranking in this Mobile Phone Company List with 2.76% American Smartphone Market Share (2022).
Check Out : Top 10 Mobile Phone Brands in UK
5. Google 2.47% Market Share
Currently Google with its Pixel Smartphone Brand holds 5Th Position in this List with 2.47% American Android Smartphone Market Share (2022).
6. Less Popular Brands 1.11% Market Share (2022)
Currently Lesser Popular Mobile Phone Brands (Combined) Hold 6Th Ranking in Mobile Phone Company List with 1.11% Market Share (2022).
7. OnePlus 0.85% Market Share (2022)
OnePlus is a Chinese consumer electronics manufacturer with headquarters in Shenzhen, China. The company is best known for its Smartphones, Headphones, Wearables and Televisions.
Currently OnePlus Holds 7Th Ranking in This Mobile Phone Company List with 0.85% Share in American Android Smartphone Market (2022).
8. Xiaomi 0.59% Market Share (2022)
Xiaomi (Mi) is a Chinese Multinational Company and Manufacturers of Budget Smartphones with High End Features. The Company is known around the World for its Very Competitive Price.
Popular Xiaomi Mobile Phone and Smartphone Models are – Xiaomi Mi 9, Xiaomi Mi 8 Pro, Mi Mix 3, Mi 8, Mi Mix 2S, Xiaomi Pocophone F1, Xiaomi Mi 8 Lite, Mi A2, Mi A2 Lite, Mi Note 3.
Currently the Company Holds 8Th Ranking in Best Selling Mobile Phone Brand in USA with 0.59% Market Share (2022).
9. Huawei 0.33% (2022)
Huawei is a Chinese Multinational Company and Manufacturers mobile phone devices for its own Brand as well as for other other Electronic Companies in the World. Currently, over 80% of the world’s top 50 telecom companies work with Huawei.
Currently the Company Holds 9th Ranking in Top 10 Mobile Phone Brands in United States with 0.33% Market Share (2022).
10. Oppo 0.16% Global Market Share (2022)
Oppo, is a Chinese consumer electronics and mobile communications company. The Company is a leading manufacturer of smartphones, Blu-ray players and other electronic devices. A leading manufacturer of smartphones, Oppo was the top smartphone brand in China in 2016.
Popular Oppo Mobile Phone and Smartphone Models are – Oppo F7, F3, F5, A71, F5 Youth, A83, K1, F9 Pro, F11 Pro, F9.
Currently the Company Holds 10Th Ranking in this Mobile Phone Company List with 0.16% American Android Smartphone Market Share (2022).
Chart – Most Selling Mobile Phone Brands in USA
Source: StatCounter Global Stats – Device Vendor Market Share
Video : List of Top 10 Mobile Phone Brands in USA
FAQs: Mobile Phone Brands in USA
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Smartphone Brands, Statistics, Facts, History
A smartphone is a type of mobile phone that can be also described as a multi-functional electronic device. Apart from features such as calling and texting, a smartphone can also record and play music, and videos can be used for taking pictures and making videos, as a gaming console, as well as for sending and receiving various types of documents, audio-video files, for satellite navigation and global positioning, accessing social media websites-apps, and more. Smartphones have become essential devices in the day-to-day life of an increasing number of individuals. The increasing adoption of devices with advanced technologies and features, as well as the easy availability of various smartphone models in the market is resulting in an increasing consumer base and rising inclination towards preference and usage.
The phone locking option enables users to secure personal data and messages, and also makes it more convenient than earlier models of mobile phones, to keep in touch with family and friends. The GPS feature of smartphones helps users to find not only a specific location but also can be used to find details such as convenient ways to get there, alternate routes, traffic congestion on routes, etc. Apps installed on smartphones can be used to place food orders, book travel tickets, and cars, rent vehicles, write down notes, edit audio or video files, create a to-do list, etc.
Various brands of smartphones are available in the market currently, and popular brands include Samsung, Huawei, Apple, OnePlus, LG, Lenovo, Motorola, Xiaomi, Huawei, Google, Oppo, Vivo
Apple Inc. Apple operates on iOS and its primary focus is on clarity, depth, and deference. They offer efficient functionality, fast processing operating system, and a safe and secure device for end users. The company also offers innovative features such as a different angle to touch the screen and wireless technologies. Apple smartphones not only operate at a relatively fast speed but are also easy to use. These are among the primary factors that make them more appealing to the end-users. iPhones include features such as Apple pay, touch ID on qualifying devices, and Siri, which is a voice-activated intelligent assistant.
In May 2019, Apple Inc. introduced the new iPod touch with enhancements to power, capability, and communication, with the A10 Fusion chip bringing improved performance in games, and for the first time on iPod, immersive augmented reality (AR) experiences and Group FaceTime.
Samsung Electronics Co., Ltd. engages in information technology and mobile communications, device solutions, and consumer electronics segments globally. The company launched the first Bada platform-based smartphone, flexible AMOLED panel, foldable phones, etc. Samsung was the first company to develop and produce a smartphone. In 2018, According to Statista, Samsung shipped over 292 Million smartphones worldwide.
Huawei Technologies Co. Ltd. manufactures telecommunications equipment and consumer electronics globally. The company offers smartphones, mobiles, smart home products, wearables, and accessories. This company is the front-runner in 5G technology and offers both wireless-based stations and self-developed antennas and chips. The company is the world’s second-largest smartphone manufacturing company.
Xiaomi Corporation is a China-based company that manufactures and provides set-top boxes, smartphone software, mobile phones, smart devices, and other accessories. The company also offers software, hardware, and Internet services in Mainland China and globally. In 2015, the company sold exactly 2,112,010 units on its website and set a new Guinness World Record for selling the most smartphones on a single platform in 24 hours. According to the International Data Corporation, Xiaomi Corporation sold 27.6 Mn units in the third quarter of 2017, making it the world’s fifth-largest smartphone manufacturer, and it joined the ranks of Samsung, Apple, Huawei, and Oppo.
LG Electronics Inc. is a Seoul, South Korea-based company that manufactures and provides home appliances, mobile communications, and consumer electronics products globally. The company was previously named GoldenStar and was founded in 1958. When LG launched its first capacitive touchscreen phone, over 1 Million units were sold in the first 18 months. According to a Greenpeace report, LG holds the twelfth spot with a 3.5/10 score. It was the first company to use curved screens.
Lenovo Group Limited manufactures and sells tablets and smartphones, memory and processors, storage and networking products, laptops, desktops, and accessories globally. The company has an extensive portfolio of products such as smartphones, PCs such as Yoga, ThinkPad, Lenovo Legion, augmented reality and virtual reality devices, tablets, workstations, smart office, and home solutions. In 2014, Lenovo Group Limited acquired the Motorola Mobility division of Google.
Smartphone Facts
As of July 2020, there are 5.15 billion unique mobile phone users out of which there are 3.5 Bn smart Phone users
smart Phone users In Covid-19, people are spending 70% of their time on smartphones or mobile phones.
As of July 2020, 71% of females and 70% of males are spending more time on smartphones or mobile phones.
From July 2019 to July 2020, there has been an increment of 2.4% of mobile phone users.
45% of the world’s population owns a smartphone
of the world’s population owns a smartphone As per reviews and usage, Samsung Galaxy S20 / S20 Plus, OnePlus 8 Pro,iPhone 11 Pro / 11 Pro Max, and Oppo Find X2 Pro are one of the top smartphones in 2020 that one should own.
China, India, and the United States are the major smartphone users
Switzerland has the lowest number of smartphone users
95% of South Korean adults use smartphones followed by Isreal and Netherlands with 88%
of South Korean adults use smartphones followed by Isreal and Netherlands with Samsung, Apple, and Huawei are the leading smartphone sellers that they account for half of smartphones shipments worldwide with at least a sell of 200 Mn smartphones in 2018
Samsung led with more than 291 million smartphone unit shipments in 2018
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